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DESCRIPTION:Click for Latest Location Information: http://semtechbizuk2011.semanticweb.com/sessionPop.cfm?confid=63&proposalid=4385\nCars are typically characterized by many technical features. Also, the location of offer and demand matters, both for used and new cars. This in combination with the vast amount of possibilities to configure a certain car model makes it very difficult to articulate the exact strengths and features of a certain make and model to potential customers, and makes the matchmaking process very complex.\nThis talk shows examples of how leading brands in the automotive segment can combine GoodRelations, the Vehicle Sales Ontology, schema.org, and brand-specific extensions to articulate their value proposition to both traditional Web search engines and to novel applications.
DTSTART:20110926T171000
SUMMARY:Semantic SEO for Automotive
DTEND:20110926T173459
LOCATION: See Description
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